Digital Media Planner Buyer – Indiana

Summary:

Our client, a leading digital agency located in northern Indiana is seeking a Digital Media Planner / Buyer.  The ideal candidate will be able to establish themselves within the company and with clients as a thought leader in the field of digital media. You’ll negotiate with media vendors and work with the media supervisor to develop strategic recommendations that meet client-marketing objectives.

Responsibilities include:

• Working with the media supervisor develop strategic channel/media approaches meeting client(s) objectives
• Developing an overall strategy and a considered channel list (i.e. considered sites, publications, lists, etc.)
• Lead in the development of the recommendation document / presentation
• Utilize media research tools and resources to aid in campaign development
• Develop RFP and field any vendor questions surrounding it
• Evaluate returned RFPs and determine vehicle selections
• Develop the final buy recommendation and buy summary
• Present the recommendation to the client
• Handle invoice reconciliation and bill pay process
• Manage cross-departmental issues/questions regarding campaign execution
• Provide measurement with necessary information and document framework to pull results data
• Develop and present concise results highlighting relevant learning gained and recommendations for future campaigns
• Be the day-to-day contact for vendors specific to client business

Qualifications:

•  Four year degree
• 2-4 years as a media assistant or planner with multi-channel experience (creative agency experience preferred)
• Clear knowledge and understanding of the media planning and buying process
• Ability to understand client objectives and how they translate into media strategies
• Expertise within the digital environment
• Solid understanding of general advertising and direct marketing performance metrics
• Understanding of strengths/weaknesses of media research tools and how to effectively use them
• Proven computer skills, including Microsoft Office
• Strong written and oral communication skills 

If you are looking for an exciting opportunity to demonstrate your skills and to grow quickly within a creative, fast moving environment, apply via our website, www.yaekleco.com, in confidence.  Your materials will not be presented to our client until we have discussed the opportunity with your and received your authorization to proceed.