Senior Brand Strategist – Dallas – To $125k

Senior Brand Strategist

Dallas, TX

Currently looking for an experienced marketing and brand specialist to fill an opening in Dallas, Texas for a Senior Brand Strategist. The ideal candidate will have a minimum of 5 – 8 years of account/ brand planning experience in an agency environment.

Responsibilities of the Senior Brand Strategist

• Build collaborative relationships with all agency disciplines and key client representatives and together develop brand and creative strategies that achieve the client’s’ business objectives.
• Provide a comprehensive context for strategic development by monitoring and reporting industry, consumer, and multicultural trends.
• Develop and implement qualitative and quantitative research methodologies to add consumer behavioral insights and provide an understanding as to how the communication program is working.
• Moderate/facilitate qualitative ethnographic research.
• Author insightful and inspiring creative briefs that excite and launch the creative process.
• Create client presentations and convincingly demonstrate the agency’s strategic and creative recommendations and their subsequent effectiveness.

Requirements of the Senior Brand Strategist

• Minimum 5-8 years’ account /brand planning experience in an agency environment
• Bachelor’s degree in Advertising or 5 years relevant work experience in lieu of degree
• Demonstrated experience in developing brand and creative strategies for multicultural markets
• Strong analytic skills and comprehensive knowledge of research methodologies and the use of ethnography

Interested and qualified candidates are encouraged to submit their qualifications and resumes to gary@yaekleco.com in confidence for consideration.