Senior Account Planner – Columbus, Ohio – Integrated Marketing Agency

Summary:

Our client, a rapidly growing mid-size, full-service integrated agency needs a Senior Brand Planner to join their Columbus, Ohio, office. The ideal candidate is passionate about understanding and inspiring meaningful connections between people and brands.  He/She is a solutions-oriented, always thinking about their clients’ business, anticipating issues and communicating his/her vision to produce superior results.  He/She leads, facilitates, develops and looks for ways to expand into other disciplines.  He/She is a pure thought leader, motivator and partner.

The Senior Brand Planner will use his/her unique understanding of culture, consumerism and human behavior to work side-by-side with creative and channel teams to create experiences and content that bring people closer to brands.

 Responsibilities

• Partner with all agency disciplines to ignite the work of the agency with brilliant insights, ideas and inspiration.
• Think well beyond the execution of the current campaign to bring value to the clients’ growth strategy.
• Be the steward of channel-agnostic ideas that envelop the brand and speak to consumers in meaningful ways.
• Author creative briefs and lead creative and cross-discipline briefing sessions to focus efforts “beyond the obvious.”
• Be the catalyst and inspiration within the agency and with clients by providing ongoing relevant findings about the brand, competitors and consumers.
• Become a trusted, valuable business partner with the agency clients.
• Experienced in concepting, developing, planning and executing savvy multi-layer campaigns that include all of the available traditional and digital channels.
• Able to synthesize consumer insights, brand knowledge and marketing know-how to effectively defend and persuade clients to embrace a strong strategic idea and keep it sold.
• Demonstrated confidence in and can articulate his/her own POV on their feet as well as the agency POV.
• A great coach and mentor assisting junior team members with their training and career development.

Qualifications

•  5 to 7 years experience in Account Planning.

Other Attributes

• Have a natural curiosity.  You read a lot and choose a variety of sources and have opinions on what is happening in today’s culture.
• Experienced and interested in cultural anthropology and ethnographic research.
• Like the idea of working with a broad range of clients.
• Willing to “roll-up your sleeves” and do what it takes to see the job successfully completed.
• Flexible and adept in meeting shifting client needs and priorities.
• Jump out of bed in the morning charged by the challenge of the day.
• Take a grenade for your team?
• The desire to grow your clients’ brand and help your client become a star is more important than individual awards.
• Care about the creative product as much as those who created the work.
• Considered a dynamic presenter.

If qualified and interested, please apply in confidence via our website, www.yaekleco.com.  If you know of someone, please do not hesitate to forward to his or her attention.  All responses will be kept confidential.