Position: Senior Brand Planner
Location: Atlanta, Ga
Reports To: Director of Brand Planning
Salary Range: $65,000 to $80,000
Our Client seeks a Senior Brand Planner, an individual passionate about understanding and inspiring meaningful connections between people and brands. The selected candidate will use their unique understanding of culture, consumerism, and human behavior to work side-by-side with account management, creative and channel connection teams to create positionings and content that bring people closer to their clients’ brands. We are looking for a brilliant thinker and creative storyteller with a proven record of building powerful brand – consumer relationships.
Principal duties and responsibilities:
- Partners with all agency disciplines to ignite the work of the agency with insight, ideas and inspiration
- Act as a steward for channel-agnostic ideas that develop the brand and speak to consumers in meaningful ways
- Author creative briefs and lead creative and cross-discipline briefing sessions to inspire and focus efforts “beyond the obvious”
- Be a catalyst and inspiration source for both the agency and clients by providing ongoing brand and audience-relevant findings
- Build trusted and valued relationships with agency clients
We’ll be even more excited about candidates who:
- Have natural curiosity. Read a lot, choose a variety of sources and have opinions on the on-going changes in culture
- Want to be involved with a broad range of clients (size/scope, industry/vertical, and marketing channel focus) and brands
- Care about the creative product as much as those who create the work
- Believe helping the client and agency team become stars is more important than an individual reward
- Live, eat, breath traditional, digital, mobile, social advertising and all things between
- Will roll up their sleeves and go with the flow … who thrive in a fast-paced environment
- Are flexible, meeting shifting client needs and priorities with ease
- Consider themselves a dynamic presenter and have a magnetic personality … people naturally gravitate towards them
- Have experience or interest in cultural anthropology and ethnographic research
What we would like you to have:
- Bachelor’s degree – concentrations in business, marketing, psychology, sociology, economics
- 3 to 5 years experience in Account or Strategic Planning
- Worked in a Top 10 market, Top 30 traditional or Top 10 digital agency
- A minimum of 2 years of a clients’ planning cycle
- Preference will be given to candidates with clients considered “blue-chip” CPG Brands
If qualified and interested, please apply in confidence via our website, www.yaekleco.com or submit your resume to info@yaekleco.com. If you know of someone, please do not hesitate to tell them about this opportunity All responses will be kept confidential.
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