Our client, a leading builder of strategic digital marketing programs, seeks a SEO Analyst to join its Columbus, Ohio-based team. The need for this position is the result of the client’s growth.
Position Summary:
As a member of the Strategy Team, the SEO Analyst will be responsible for gathering, interpreting and reporting on website performance data, monitoring best-practices compliance, diagnosing issues hindering sites in terms of traffic generation or search engine rankings and communicating organic strategy to the digital support team.
Primary Responsibilities:
- Gather, analyze and summarize data from web-based sources (Google Analytics, Webmaster Tools, Omniture/Adobe Marketing Cloud) in preparation of clear, succinct and easily understood reporting.
- Track digital experiments and provide scientifically valid reporting outcomes.
- Present findings to clients and internal management.
- Manage client tracking accounts (Google Analytics, Omniture, Webmaster Tools, Rank Tracking, CMS data, Call Tracking, etc)
- Collaborate in the creation of professional, substantive, strategic copy/content for client websites and track the impact of content updates on site performance.
- Write clear and targeted web page titles and meta descriptions.
- Manage redirects and minimize server error responses.
- Propose and implement successful optimization strategies and solutions based on data collected and assimilated across all tracking sources.
- Develop and maintain assigned reporting.
- Work with Account Managers and the agency’s strategy group to insure data reporting integrity and consistency in reporting.
- Propose reporting enhancements, modifications and corrections within defined reporting structure to enhance the client understanding of site performance factors and inform effective organic strategy.
Requirements:
- Demonstrated experience and knowledge:
- To effectively establish priorities and develop clear objectives, goals and action plans to meet or exceed client expectations.
- To work independently in the absence of persistent oversight.
- Contribute to a strong sense of cooperation and teamwork throughout the organization.
- Outstanding communication skills, verbal, written, presentation
- Preparing research for publication
- Advanced Excel functionality
- MS Word and PowerPoint
- Google Analytics
- Google Webmaster Tools
- Self-motivated and directed with attention to details.
- Google Adwords
- HTML, CSS, JavaScript and jQuery (preferred)
Qualifications:
- Bachelor’s degree – candidates with strong academic backgrounds willing to provide transcripts are preferred.
- A minimum of two years of site optimization experience.
Qualified candidates are encouraged to submit their resumes in confidence directly the Yaekle&Company, gary@yaekleco.com, for consideration. No resumes will be discussed with our client until we have discussed the opportunity with the prospect and gained approval to proceed. All resumes should be submitted as a MS Word document attachment.
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