SEO Analyst – Comumbus, Ohio

Our client, a leading builder of strategic digital marketing programs, seeks a SEO Analyst to join its Columbus, Ohio-based team.  The need for this position is the result of the client’s growth.

Position Summary:

As a member of the Strategy Team, the SEO Analyst will be responsible for gathering, interpreting and reporting on website performance data, monitoring best-practices compliance, diagnosing issues hindering sites in terms of traffic generation or search engine rankings and communicating organic strategy to the digital support team.

Primary Responsibilities:

  • Gather, analyze and summarize data from web-based sources (Google Analytics, Webmaster Tools, Omniture/Adobe Marketing Cloud) in preparation of clear, succinct and easily understood reporting.
  • Track digital experiments and provide scientifically valid reporting outcomes.
  • Present findings to clients and internal management.
  • Manage client tracking accounts (Google Analytics, Omniture, Webmaster Tools, Rank Tracking, CMS data, Call Tracking, etc)
  • Collaborate in the creation of professional, substantive, strategic copy/content for client websites and track the impact of content updates on site performance.
  • Write clear and targeted web page titles and meta descriptions.
  • Manage redirects and minimize server error responses.
  • Propose and implement successful optimization strategies and solutions based on data collected and assimilated across all tracking sources.
  • Develop and maintain assigned reporting.
  • Work with Account Managers and the agency’s strategy group to insure data reporting integrity and consistency in reporting.
  • Propose reporting enhancements, modifications and corrections within defined reporting structure to enhance the client understanding of site performance factors and inform effective organic strategy.

Requirements:

  • Demonstrated experience and knowledge:
    • To effectively establish priorities and develop clear objectives, goals and action plans to meet or exceed client expectations.
    • To work independently in the absence of persistent oversight.
    • Contribute to a strong sense of cooperation and teamwork throughout the organization.
    • Outstanding communication skills, verbal, written, presentation
    • Preparing research for publication
    • Advanced Excel functionality
    • MS Word and PowerPoint
    • Google Analytics
    • Google Webmaster Tools
    • Self-motivated and directed with attention to details.
    • Google Adwords
    • HTML, CSS, JavaScript and jQuery (preferred)

Qualifications:

  • Bachelor’s degree – candidates with strong academic backgrounds willing to provide transcripts are preferred.
  • A minimum of two years of site optimization experience.

Qualified candidates are encouraged to submit their resumes in confidence directly the Yaekle&Company, gary@yaekleco.com, for consideration.  No resumes will be discussed with our client until we have discussed the opportunity with the prospect and gained approval to proceed.  All resumes should be submitted as a MS Word document attachment.

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