Sr. Media Planner/Buyer – Columbus, OH – $60-$70k

Senior Media Planner/Buyer

Columbus, Ohio

Salary: $60k t0 $70k

Experience: 4 to 6 years

A leading national advertising agency located in Columbus, Ohio is seeking an experienced media professional to join their team as a Senior Media Planner / Buyer. The ideal candidate will have:

• 4 to 6 years of relevant experience working in an advertising agency planning and buying in both traditional and digital space (local spot television, radio, OOH, print magazines and digital).
• The ability to solve client problems by building and executing a plan that incorporates integrated and innovative thinking.
• An understanding of how to build multi-channel paid media strategy, including broadcast, digital and out-of-home.

Job Summary Statement:

Knowing the role of media continues to evolve rapidly. We are looking for a media professional who wants to work in an environment that embraces change and team players who deliver first-class communications employing integrated contemporary thinking.

Responsibilities:

• Develop and execute effective plans across all media channels (traditional and digital) to support client campaigns and brands.
• Proactively seek and develop new and innovative media solutions.
• Utilize Broadcast, Digital and Out-Of-Home teams as thought partners in building the overall strategy.
• Work in an integrated way with other disciplines, (brand planning, account service, creative).
• Prepare and present recommendations internally and to clients.
• Insure the client approved media plan is executed to the highest level.
• Represent the agency and build strong professional relations with clients and media representatives.
• Be accountable for media budgets by regularly monitoring, reconciling and reporting on all campaigns

Staff Leadership

• Be an effective role model for media team and media department staff
• Foster a positive attitude among fellow agency associates.
• Manage junior level planners and buyers and assist in their professional development.
• Delegate and give clear direction with effective communication.
• Provide an energy level that brings new and exciting ideas to the planning / buying function.

Skills, Knowledge and Abilities:

• Able to manage multiple projects … extremely organized
• Laser sharp attention to detail
• Organized and deliberate
• Self motivated, entrepreneurial … a strong work ethic
• Ability to maintain a positive, calm attitude in a sometimes-challenging and often fast-paced working environment
• Excellent communication skills … verbal, written, presentation

Qualifications/Education/Experience:

• Bachelor’s degree or higher
• 4 to 6 years advertising agency experience
• Proficient with Microsoft Office, particularly Excel

Qualified candidates are encouraged to submit their professional qualifications in confidence to Gary Yaekle of Yaekle & Company … gary@yaekleco.com.